Star on the Rise: Israel Gawd wants a smooth reintroduction
Dancehall is and always will be a social business before it becomes a money-making venture for recording artistes says Israel Gawd, an aspiring deejay.
Though not new to the scene, the deejay finds himself handing CDs to selectors and shaking hands with members of the local music industry at street dances, in anticipation that persons will lend an ear to his talent.
Israel Gawd, who formerly performed and recorded under the name Hummy Bling, showed off his skills on the microphone as a contestant in the popular Magnum Kings and Queens competition, where he was involved in what was considered one of the entertaining clashes with fellow competitor Pedro Don. Judges Skatta Burrell and Professor Nuts described the Riverton resident and scrap metal dealer as “lyrically potent” even though he did not claim the winner’s title.
“It really opened a few doors to my professional recording career, and it was because I got laid back and focused on my nine-to-five with Paramount Scrap Metal why things did not go further,” Israel Gawd told The STAR.
He is still working at his day job, but has taken a greater interest in the dancehall platform that he says, “makes me who I am”.
He expressed that receiving low votes while participating in the competition motivated him to take on the streets with a different attitude.
“Me feel like the name Hummy Bling has been tarnished; too much dirt and negative things in regard to me not reaching anywhere, has been said by people, and I believe in making a change so that the people can see where me stand,” he said.
“Take this as my reintroduction into the dancehall, and as a very hardcore artiste.”
As Hummy Bling, tracks like Hot Shoes, I’m Ok and Mamacita got the artiste a little attention.
With his newest ‘debut’ single as Israel Gawd, titled Gawd Deh Yah, the deejay sees it as an introduction and explanation of his name change.
“At the moment, getting my name out is a bit stressing because you have to deh pon certain ‘flair’ for people to notice you and it ah guh hard for a while without a strong management team to support the mission.
But I have faith in my talent, plus me learn the right attitude and how to address the wider audience.
The only thing I want is a chance and to avoid problem with the rest of the dancehall fraternity,” he said.